So, you need to find your voice and set yourself apart from your competitors.īeauty brand, Dove, has a very strong and clear voice and brand image of empowering and uplifting women worldwide. You need to maintain consistency in all of your brand communication on and off social media. This is important because these things are associated with your brand and help improve brand recognition. These include your style, tone of voice, colours, fonts, and other brand aesthetics. But hold your horses, as you are not yet ready to start posting content.īefore you even start creating content, you need to set some brand guidelines. LinkedIn is great for B2B businesses as it is one of the best professional lead generation platforms.Īfter you have selected your platforms and made an account on each your first instinct would be to start posting content. Instagram is best for visual content and is a favorite among product-based companies and retailers. However, if your target audience is gamers, then Twitch is the one you want to be on. For example, YouTube is the best platform for video content. Having a basic knowledge of social media platforms is enough for this.
So, after you have identified the platforms where your target audience is present, you need to narrow down the list further using these criteria.
This choice also depends on the type of content that you want to post and the strengths and weaknesses of each platform. Then, you need to identify the ones where your target audience is active and select those. You need to do your research and find out the user demographics for each. The next big thing is to choose between the numerous social media platforms out there. This will set the tone for everything else in your social media management plan. No matter what your reasons are for joining the social media bandwagon, you need to be clear about your objectives. What do you want to accomplish by being active on social media?ĭo you want to build a social presence for your business just to maintain brand recall and awareness? Or are you a new company that wants to build a brand from scratch and wants to use social media to help with that? Or is your goal simply to generate leads on social media and drive them to your website? Why is it that you are joining social media in the first place? The first and most important thing that you need for your social media management plan is to identify your goals. Here is a step-by-step guide to social media management that you can use to build your social presence from scratch. Your 7-Step Plan For Social Media Management: Nail Down Your Content Scheduling and Posting Brainstorm and Create Your Content Strategy
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